DESIGN: HONEST AND INTEGRATED. Inspired by how one single idea can expand and grow into a stronger one, my work thrives when focused on integrated visual communications campaigns, in print and digital. My expertise is branding and identity. My work is concept-driven and goal oriented. My thinking process is based on honest design. Honest design is clean, natural, functional, meaningful, enduring, and engaging. In my experience, design gets more exciting when the subject matter is around education, social issues, or cultural matters.