This website is a collection of some of my best work samples that I have developed on these last few years. Everything from print to digital.
These collection of posters have been designed through the years as part of design competitions and self-reactions to current global issues.
Great Ideas Conference Identity
The Great Ideas Conference marketing campaign offered the best opportunity to creative with design and functionality. The brochure featured a tear-off page in the inside back cover for creating a folding plane, which served as a save-the-date piece, and helped generate excitement. The idea was expanded on-site with the creation of the "Idea Runway", which was a 20 feet wide panel on which conference attendees could post their ideas and connect.
These are samples of stationery design. This includes an invitation set for a private event and a thank you gift set for the holidays.
CEO Symposium Collateral
This piece of collateral was a move-away from previously existing formats used for promoting this program and in the organization itself. Instead of the two traditional letter-size brochures promoting the 2 symposiums, the idea of an invitation-style type of piece with a double-front made this piece unique in its kind an very effective.The graphics illustrate partnership and synergy.
The Chronicle Subscription Campaign
This campaign was created with the intention of getting pass-along readers to subscribe to The Chronicle of Higher Education. The campaigns focused on the The Chronicle's value proposition of being the #1 hub for news and jobs in academe. The ad series presents The Chronicle as a resource that's indispensable every day and as such, displays images of familiar objects that the target audience relates to and interacts with every day.
The Chronicle Identity
Award Winner. This branded system was designed to support the "Every Campus. Every Day." marketing campaign for corporate, image, and recruitment advertising for The Chronicle of Higher Education. The Campaign included, sales kits, sell sheets, slide presentations, iPad product displays, conference booth presence, motion graphics, email deadline reminders, brochures, t-shirts, and buttons, among others.
Award Winner. The U.S. Pharmacopeia had just completed the construction of a state of the art building in Rockville, MD and wanted to celebrate with an open house by invitation only along with a self-tour. The inaugural pieces such as the invitation and the brochure with self-guided maps needed to reflect the concept of a collaborative work environment the facility was built on. The brochure and invitations were printed on elegant pearled and velum papers.
USP Corporate Communications
These multiple corporate communications pieces were produced to provide information about USP's mission and strategic plan to the media, board members, and stakeholders around the world. Most of the pieces were designed so the layouts and templates could be translated into 3 additional languages.
The SNM annual meeting is a annual conference that takes place in different cities each year. This campaign was developed right before the organization went through a rebranding campaign that included a new logo and identity. The visual identity for its annual meeting portrays SNM as an organization that is innovative and energetic. The campaign featured targeted marketing to three different audiences applied to direct mail pieces.
The Chronicle: iPad
The Chronicle's iPad App
As The Chronicle launched its new iPad application, a marketing campaign was created around it to promote it as well as iPad sales tools for advertising reps. These are samples of the marketing pages within the app and a product display used at trade shows to sell advertising.