DESIGN: HONEST AND INTEGRATED. Inspired by how one single idea can grow into a bigger and stronger one, my work thrives when applied to integrated campaigns, in print and digital. My expertise is branding and identity. My work is strategic, concept-driven, and goal oriented. My thinking process is based on honesty. Honest design is clean, natural, functional, meaningful, enduring, and engaging. In my experience, design gets more exciting when the subject matter is around education, social issues, or cultural matters.