It took me a long time to push the “post” button on this blog entry!
I’ve been planning to launch my design business for a while but I wanted to do it properly for when I tell the world. A lot of self-doubt went into it but I was focused on making it professional and mainly credible. Through the years, I gathered a wealth of experience in my design practice, from working at advertising agencies through managing creative teams within nonprofit global organizations. My practice brought the best design possible to brand marketing campaigns all the way from consumer products to science, education, higher ed, through associations, museum, and live events.
Despite all of those incredible growth experiences I was scared. It’s a big commitment to launch a business in front of more than 500 people! But I’m glad I did it. I launched a website, a LinkedIn page, and an Instagram account on August 2023. They have been my primary channels for communicating with potential clients and promoting the work I do for them.
It hasn't been easy as a woman in a creative field, mother, and Latina with a thick accent to get to this point of establishing her own business. But I’m so happy to have this opportunity that allows me to at least try. I feel confident about success even if the business won’t be here forever. What gives me confidence is that I carry an entrepreneurial mindset and the sense of doing things right from the start. It’s the same mindset and ethics that I used when working within in-house teams all along, talking to internal clients, leading brainstorming sessions, managing production schedules, facing the tough conversations, hiring, mentoring, and keeping an eye on my budget.
I hope you can join me on this journey and potentially even work with me on a design project!
